For TikTok Shop & DTC sellers
Remix the structure of viral videos. Not the content.
Paste a TikTok or YouTube Short. We break it into its hook, beats, shots and pacing, then rebuild that structure around your product, with your footage and your claims.
Video DNA (its structure)Product demo
Hook · Result first0:00–0:02
“This grout was black two minutes ago.”
Hook, Problem, Product reveal, Demo, Proof, Call to action
- shots
- 9
- avg shot
- 3s
- cuts per 10 s
- 3.3
From someone else’s hit to your next ad, in three cuts.
Every step keeps what made the original work (timing, hook type, shot rhythm) and swaps in everything that is yours.
- 01 · Paste
Pick a video that worked
Any public TikTok or YouTube Short up to three minutes. Find one in your niche, or start from the viral library.
- 02 · Break down
Read its DNA
Its DNA is the structure that made it work: hook type and timing, beat-by-beat structure, every shot, pacing, caption style and a timestamped transcript.
- 03 · Remix
Rebuild it for your product
Get a free script and shot list you can film today, or up to 3 template videos with different hooks to test.
What’s in a breakdown
Six things every viral video gets right, pulled out and labeled.
The hook
What’s on screen, what’s said, the hook type (question, bold claim, result first) and why it stops the scroll.
The structure
Hook, problem, demo, proof, payoff, call to action: each beat timed on one strip you can read at a glance.
Every cut
Shot type, camera move, subject, on-screen text and purpose for each shot.
The rhythm
Shot count, average shot length, cuts per ten seconds and time to the first cut.
Captions and sound
Caption position and animation, text density, voiceover type and the mood of the music.
Every word, timed
A timestamped transcript you can copy, plus the variables you’d swap to make it yours.
Templates
Formats that keep working.
Pick the template that fits the video you broke down. We fill it with your product, a voiceover and word-by-word captions.
- Product demo listicle1 creditHook, 3–5 selling points, call to action
- UGC clips with captions1 creditYour phone clips with a hook title and captions
- Before / after split screen1 creditBefore and after, side by side
- Story + gameplay split screen1 creditNarrated story over a moving background
- Green screen commentary1 creditYou react to screenshots from a corner
Viral library
What’s working this week
Videos that beat their creator’s usual views, picked by niche. Sign up free to break any of them down or remix its structure.
6,800× more views than followersThe ultimate upgrade for your room. Turn off the lights without leaving your bed! 🛏️✨ 👇…Tech gadgets · @buba.wz
3,200× more views than followersVideo by @blessedglam_shop7Beauty · @blessedglam_shop7
2,700× usual viewsI wish I had discovered this fryer sooner—it saves oil, reduces splashing, and drains…Kitchen & home · @user9616236195348
2,683× more views than followersGet it in the profile. 👆🔗 Where does your cat sleep? Tell me in the comments 🐾 This cat…Pets · @flotycat
619× more views than followersWe ranked popular gym equipment brands…Fitness · @husla_gym
537× more views than followers✨ Effortless Style, All-Day ComfortThis relaxed-fit 2-piece set is designed for everyday…Fashion · @frissonvale
Three ways to remix
Film it, render it, or animate it.
- 01Script and shooting guideA beat-by-beat script with 3 hook options and a shot list you can film on your phone. Free when signed in, 5 a day.Free
- 02Template videoYour product photos or clips, a voiceover and word-by-word captions, assembled into the template.1 credit / video
- 03AI motion videoRecreate a specific motion or dance with AI, for the shots that are hard to film yourself.Coming soon
Our rule
Structure, never content.
- No reused footageYour product, your shots. We never host or republish the original video.
- No copied audioThe voiceover is written from your script, never lifted from the original track.
- No invented claimsScripts only use the benefits you give us. No made-up numbers.
Pricing
Breakdowns are free. Pay for the videos you make.
- Free$010 welcome credits to try it
- Creator$19/ month150 credits every month
- Pro$49/ month500 credits every month
Or buy a one-time pack: 60 credits for $10, never expires.
Questions
Is this an AI video generator?
Not in the usual sense. We start from videos that already performed, break down why they worked and turn that structure into a template. Generation happens inside the template with your own product and assets.
Is it allowed to remix someone else's viral video?
We only reuse structure: hook type, beat order, pacing and shot plan. Remixes use your own footage, voice and music. We do not host or redistribute the original video, and you should not reuse its clips, audio or likeness.
Which platforms are supported?
The analyzer currently accepts public TikTok and YouTube Shorts links. Instagram Reels support is planned.
Do I need an account to break down a video?
No. The breakdown tool is free and works without sign-up. Sign in to get free scripts (up to 5 a day) and to render videos.
Who is it for?
Primarily TikTok Shop sellers, DTC brands and the creators and agencies who make their videos. Faceless and entertainment creators use the same breakdowns to study formats.